3.21.2007
Geico cavemen are people, too
Slate's Seth Stevenson takes a look at the genius of the Geico Insurance cavemen ads, which may be turned into a television sitcom this fall. The therapist-speakerphone spot is good, as is the balcony party spot ("Tina's here - we're getting back together"), but the best is surely the moving-airport-sidewalk spot.
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These are very funny ads but they're also somewhat annoying because of brand association. Over-saturation can backfire on a company, and, with me at least, it has. I'm tired of GEICO all over TV in various anthropomorphic forms. Cavemen in a half-hour sitcom? No thanks. Next....
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