It's called "The Feeling: Night Out" (directed by none other than indie film legend Gus Van Sant) and shows McConaughey going through his evening ritual getting ready for a night on the town. We understand what agency Hudson Rouge is doing here. McConaughey's surrounded by plush affluence - the camel hair shaving brush, the walk-in closet full of pressed suits and shirts and neatly folded towels, the expensive watch - and also owns a Lincoln, ergo the Lincoln is the car of the wealthy and influential.
Knowing that doesn't make it any less effective. Rarely do guilty pleasures extend to a 30-second spot. It's a fully-realized fantasy world... one we want to be a part of.
Bonus points to that moment in the car when McConaughey reaches to push the ignition button, then gives that one brief hesitation, savoring the quiet before he revs his engine, gives that sly self-satisfied McConaughey smirk, and takes off on some grand Malibu adventure surely featuring champagne and caviar.
Plus the car shines the logo onto the pavement!
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